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How do I run rental comps?

On a sunny suburban street, a landlord with a bicycle photographs a house across the street while holding an open notebook
  1. Similar, current rentals
  2. Photo of each comparable
  3. Asking vs. signed rent

The short answer

Compare a small set of genuinely similar, current rentals and document why each belongs in the set. Keep asking rents separate from verified completed leases and account for concessions and included services.

On this page

Define the subject unit

Record location, size, bedrooms, bathrooms, condition, parking, laundry, utilities and lease terms. Use those attributes to select comparisons rather than choosing only listings that support a preferred price.

Explain adjustments

Use observed evidence where possible and state uncertainty. Do not invent a fixed dollar premium for every feature or treat a broad city average as a property-specific valuation.

Example: included utilities

One comparison includes utilities and another does not. Normalize the comparison using a documented estimate or show the difference explicitly; copying both headline rents into an average hides a material cost difference.

References and next steps

Use these references for the specific topic they cover. Local requirements and individual circumstances may differ.

The Rentari team writes and updates this guide. Examples illustrate decisions and do not describe customer results. Found an error or an unclear step? Send a correction with a link to this page and the wording you’d change.